As the project’s sole designer, I led the end-to-end design of the resource hub. From the outset, I helped define the project’s goals and scope as our team sought organizational buy-in. Once approved, I developed the information architecture and explored multiple design concepts through sketches and wireframes.

I collaborated closely with teammates and the marketing department on content strategy, and worked with an illustrator to establish the site’s visual language and brand. I produced all final high-fidelity screens and managed the design handoff to engineering. Throughout this process, I facilitated feedback sessions across design, marketing, and engineering.

After handoff, I supported the engineering team through implementation and testing, helping validate design behavior and ensure that the experience performed as intended. Post-launch, I analyzed usage metrics and gathered feedback to identify opportunities for iteration and improvement.